The Romanian project was an interesting idea to teach business students a few things about the business world. When I get a job doing something related to business, conferences with people across the world will be vital. The technical aspects are not important. Skype is easy to use. Emailing and instant messaging are simple. The hard parts were scheduling a meeting and conversing with our Romanian counterparts. Actually, talking with them was not especially hard. My cross-world group members spoke very good English and were very easy-going. However, scheduling a meeting was difficult due to our different schedules and, of course, the time difference. Either we would have to wake up very early to discuss our project, or they would have to sacrifice their social life one night to work on it. They volunteered, and no conflict ensued. I assume that it will not be as easy in the business world to balance schedules, but now I have experience. Now, I know it is not impossible to make international conferences work.
Aside from some of the valuable information I learned, this class has taught me two more things. First, I was able to relate my newly gained knowledge of the Internet, how it works and other things, to other classes, namely cyber psychology. I learned a lot about Web 2.0, which, I know, can be tested. However, how it related to almost every one of my other classes in some nature cannot be tested. And that knowledge is invaluable. Second, taking this class made me realize that I have a passion for computers. I have a blueprint, which can be changed very easily, for my intended major and minor and LSM now. I believe that I am going to major in CS. Even if my plan does change, I will have gained the experience of taking a CS class and knowing what I do not want to major in.
I have learned lessons from this class that cannot be tested. These lessons may have shaped my future.
Monday, December 15, 2008
Wednesday, December 10, 2008
Chris Penn: New Media 101 at Bentley CIS Presents (video)
The video can be found here.
Penn is an interesting character, and his charisma makes what he is saying interesting. This video focuses on New Media, what it is, how we use it, etc.
The first thing he talks about is Old Media. Old Media are things like newspapers, televisions, and radios of which there are very few options. As a result, these things are forced down our throats. Scarcity provides value, power, money, connection.
New media brings access, affordability, and abundance. Penn's example of the last trait is that there are tens of thousands of hours of YouTube videos uploaded each day. The number of iPods sold would be the 11th most populated country on the earth. MySpace would be the 3rd most populated countries in the world.
Getting into Podcasts (or other forms of New Media) is really easy. And there are tons of different ones to listen to. Penn talked about influencing the media by calling in, leaving comments, etc. Doing so is easy, and it can change the way things are done. Someone called into his show to ask about aid for people who are in active military duty now. Penn looked it up and made an entire show about it.
Then, he began talking about making your own podcast. The first thing is to make sure you have something to talk about. He stressed making a brand, which is the emotional aftertaste that stays with someone. For example, the check mark reminds people of Nike. The equipment required for a podcast: computer, microphone (camera), and internet. Also, include a lot of text (blog is essential) because Google can read text, but it does not understand speech or video.
Penn's ending summary: CBS, NBC, ABC are not the media anymore; you are. You are who Google says you are.
One last idea: knowledge arbitrage. That is, bringing your knowledge (in this case, of podcasting) to other fields (like accounting or divorce law).
Penn is very adamant about "you are the media." He really believes that marketing yourself is the most important thing you can do.
I am going to check out his podcast now and see if it interests me. This presentation was really interesting.
Penn is an interesting character, and his charisma makes what he is saying interesting. This video focuses on New Media, what it is, how we use it, etc.
The first thing he talks about is Old Media. Old Media are things like newspapers, televisions, and radios of which there are very few options. As a result, these things are forced down our throats. Scarcity provides value, power, money, connection.
New media brings access, affordability, and abundance. Penn's example of the last trait is that there are tens of thousands of hours of YouTube videos uploaded each day. The number of iPods sold would be the 11th most populated country on the earth. MySpace would be the 3rd most populated countries in the world.
Getting into Podcasts (or other forms of New Media) is really easy. And there are tons of different ones to listen to. Penn talked about influencing the media by calling in, leaving comments, etc. Doing so is easy, and it can change the way things are done. Someone called into his show to ask about aid for people who are in active military duty now. Penn looked it up and made an entire show about it.
Then, he began talking about making your own podcast. The first thing is to make sure you have something to talk about. He stressed making a brand, which is the emotional aftertaste that stays with someone. For example, the check mark reminds people of Nike. The equipment required for a podcast: computer, microphone (camera), and internet. Also, include a lot of text (blog is essential) because Google can read text, but it does not understand speech or video.
Penn's ending summary: CBS, NBC, ABC are not the media anymore; you are. You are who Google says you are.
One last idea: knowledge arbitrage. That is, bringing your knowledge (in this case, of podcasting) to other fields (like accounting or divorce law).
Penn is very adamant about "you are the media." He really believes that marketing yourself is the most important thing you can do.
I am going to check out his podcast now and see if it interests me. This presentation was really interesting.
Laura "Pistachio" Fitton's Bentley Presentation
Laura Fitton began her Bentley presentation by running late and broadcasting to us that she would be here soon. She did so using qik.com, a website that allows live, streaming video from a phone onto the internet. When she did arrive, she spoke mostly about her experiences using Twitter. The most interesting thing, in my opinion, that she explained to us was the branching effect that Twitter has. When one person posts something on Twitter, it reaches all of her followers. The followers, in turn, post the same thing if it is important to them, which reaches all of their followers. The effect continues. I believe that Fitton said she saw a post about a family in the south in trouble because of the hurricane. She posted it as her status, and the message kept going.
Interestingly, Fitton does not work for Twitter. However, she does go around promoting the use of Twitter for business and personal use.
Overall, and I do not mean to offend, I was not overly impressed with her presentation. Twitter has its uses, some of which are practical and important. However, I do not plan to use Twitter all that much. It does not interest me, and that is likely why her presentation had the same effect on me.
Interestingly, Fitton does not work for Twitter. However, she does go around promoting the use of Twitter for business and personal use.
Overall, and I do not mean to offend, I was not overly impressed with her presentation. Twitter has its uses, some of which are practical and important. However, I do not plan to use Twitter all that much. It does not interest me, and that is likely why her presentation had the same effect on me.
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